AI Marketing Tool Boosting E-commerce Efficiency

Author

Diego Alcubierre
May 01, 2025 • Estimated Reading Time: 3 minutes

Hi,

Welcome to today's edition of Build in Canada, where we spotlight exciting startups and technology companies founded and growing across the country.

Today's featured company is Glowtify, a Montreal-based helping e-commerce teams plan, execute, and optimize campaigns across all channels

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🏎️ Today’s Company Fast Summary

🚀 What they Do

Glowtify is an AI-driven marketing platform designed to help lean e-commerce teams plan, execute, and optimize campaigns across all channels.

It integrates with tools like Shopify, Klaviyo, Google Ads, and Meta Ads, offering a centralized hub for strategy, content creation, and performance tracking.

The platform's AI analyzes up to two years of store data to provide tailored recommendations, streamlining marketing efforts without the need for extensive resources.

🔍 Why It’s Cool / Different

Glowtify stands out by offering a no-prompt-required AI that learns a brand's style and generates ready-to-use marketing assets instantly.

Its intuitive dashboard provides clear metrics and actionable insights, allowing teams to track success and identify areas for improvement with ease.

🧑‍💻 Who’s Behind It

Glowtify was co-founded by Marc Allard, who serves as CEO, and Alexandra Lefort.

The leadership team brings a wealth of experience in e-commerce and AI-driven solutions, positioning the company to address the unique challenges faced by modern online retailers.

📈 Quick Stats / Highlights

  • Funding: Raised $825K in pre-seed financing, backed by investors including Khoi Truong (former Global Chief Consumer Data & Digital Operations Officer at L'Oréal) and Sébastien Leduc (Co-Founder & VP Platform at Workleap).

  • Product Status: Available on the Shopify App Store with a 5.0 rating from 11 reviews.

  • Customer Feedback: Users report significant improvements in productivity and efficiency, with one merchant noting a 105% increase in sales after implementing Glowtify.

🧭 Why You Should Watch Them

As e-commerce continues to grow, tools that simplify and enhance marketing efforts are in high demand.

Glowtify's AI-powered platform offers lean teams the ability to execute sophisticated marketing strategies without the need for large budgets or extensive manpower, making it a company to watch in the evolving digital retail landscape.

Have a great day, eh!

Built in Canada Team

🌯 That’s a Wrap

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